Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A number of ecommerce businesses are turning to server-side tracking as a means to improve their information collection procedures. While it requires a lot more technical knowledge than regular GTM and may present added expenses, it can cause greater accuracy and even more reliable dataP
The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con
How to Track Conversions Successfully With Efficiency Advertising And Marketing Software ApplicationA conversion can be anything from an e-newsletter sign-up to a purchase. It could also be a downloaded e-book or a call type submission.